Readers Profile
Plus Size Woman Have an Agenda: And it’s all about HER
- She earns a good living and is willing to spend money to look good
- Shops frequently always on the hunt for stylish fashions in her size
- Her age range is getting younger every year and she was probably a plus size teenager herself
Why provide the shopping needs to a market that doesn’t care about their looks? For starters… they never said they didn’t care.
Buying Criteria - Plus Size Women vs. Non Plus Size Women
Plus Size Women Have Different Needs and Criteria’s
Plus Size Woman
We have found through surveys that the plus size woman cares about selection more than price. She has a higher requirement for quality and service and is coming to your store for the newest styles, fashion ideas and she appreciates knowledgeable sales staff; more so then women of a smaller size
Non Plus Size Woman
Price is her highest priority. Location and convenience is a major decision maker in deciding where she buys her clothes.
